Here’s the winning formula to transform your business and increase your revenue: combine SEO with SEM for unbeatable marketing ROI.
Thank you for reading this post, don't forget to subscribe!Here are five ways to make sure your online success soars.
1. Allocate Paid Search Spend Using Organic Search Performance Insights.
Start by using keyword research to understand where you’re underperforming.
This will help you understand your target audience and decrease unnecessary ad expenditures.
2. Inform Your Content Strategy With SEM Keyword Performance.
Identify your most valuable paid terms then work with your content writers to incorporate high-value terms into organically-driven content pieces.
3. Perform Competitive Research Using Paid & Organic Insights.
Get to know your competitors and categorize them accordingly. Then, cross-analyze them with your own paid & organic research to get a clearer picture of the landscape.
4. Incorporate SEO Best Practices When Creating Paid Campaigns.
When creating paid campaigns, avoid self-cannibalization of your organically targeted keywords in order to align the technical health of your website.
5. Enable Cross-Team Communication & Collaboration.
After you get the full story, monitor and share the performance with both SEO and SEM teams.
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