The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on optimizing a website for organic search traffic, while SEM includes both organic search and paid advertising to attract traffic.
Thank you for reading this post, don't forget to subscribe!Search engine optimization (SEO) is the process of trying to rank in a search engine’s organic results. It involves four main steps:
- Keyword research – Find what people are searching for
- On-page SEO – Craft content for searchers
- Off-page SEO – Build trust and authority from other websites
- Technical SEO – Ensure search engines can find, crawl and index your content
Search engine marketing (SEM) is where you drive traffic to your site from search engines. You can drive this traffic from organic or paid results, or both. You use SEO to get traffic from organic results and pay-per-click (PPC) to get traffic from paid results.
In other words:
Knowing what we now know about SEM, it’s easy to jump to the conclusion that SEO is the way forward because organic traffic is “free” and passive.
This isn’t always the case. It depends on the keyword.
SEO sometimes works best. Other times, PPC works best. And sometimes, the best SEM strategy is to use SEO and PPC together.
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